Server-side tagging benefits for faster pages and ad-block resilience
Server-side tagging improves Core Web Vitals by shifting tag execution out of the browser and into a server-side environment, reducing the…
GA4 Network Tab Debugging
Say you have verified your GA4 tags are firing using Google Tag Assistant. The tag fired, the measurement ID was correct, and no duplicates…
How to Use Google Tag Assistant to Verify Tags Are Firing
You’ve installed Google Analytics 4 on your website. You may have added the gtag.js code manually, or you may be using Google Tag Manager. But…
What is PostHog and How to get the most out of it?
PostHog is one of those tools that helps you understand what people are doing on your website or app through behavioral analytics without…
Why Does Server-Side Tracking Beat Client-Side?
A major part of the website market’s go-to approach is the client-side tracking. The functioning includes running a JavaScript code directly…
Google Tag Gateway Explained
Imagine trying to track website visitors in a world where ad blockers and privacy tools are everywhere; your data signals just vanish. Google…